Real Gear for purposeful people.
Small-batch, surf-inspired apparel for those who know they were made for more. Built for the life you're building.
Who We Are
Mangrove is a family-owned surf brand rooted in St. Augustine, Florida, America's Ancient City on the First Coast. We make premium gear for people building lives with intention, generosity, and a free-hearted spirit.
Through three iterations of family ownership with deep ties to First Coast surf culture, we've learned what matters: grounded lives and full hearts. We outfit those charging forward with purpose — who live generously, stay rooted in what's real, and ride every wave with intention.
We make fewer things, better. Premium ethically-sourced materials. Small-batch production. Quality you can afford and feel. And 3% of every sale supports local nonprofits making real impact in real community.
What We Stand For
Authentic coastal heritage rooted in St. Augustine's Ancient City. First Coast surf culture, maritime forests, 450 years of story. The real Florida you discover and never forget.
Premium ethically-sourced materials. Small-batch production. Built to last, made to matter. Quality you can afford and feel, craft that becomes your favorite.
Family-owned, community-focused. 3% of every sale supports local nonprofits creating real impact for mental health, foster care, recovery and the coast we all love.
Meet the VanLue Family
Jason, Melanie, Cade, Caroline, and Mollie.
Mangrove is run by an actual family from St. Augustine who took on the responsibility of honoring this brand's legacy while building something new. We're St. Augustine locals and native Floridians who've built our lives around faith, family, and community.
Cade actually worked at the original Mangrove (still his favorite job, hands down). Jason brings two decades of experience in nonprofit tech, and building impact brands. Melanie has devoted the past decade to classical education, and homeschooling our crew with intention and care.
You'll find us at Ancient City soccer games, the beach, serving at Eleven22 St. Aug, and around town at pop-ups and local markets. For now, Mangrove lives online and in the community. But a brick-and-mortar home? That's not just a dream, it's a plan. Stay tuned.
Our Promise
Every Purchase Supports
Causes that matter.
Every Mangrove product you purchase creates a ripple. A small but meaningful wave that spreads through our community. We commit 3% of every sale to organizations fighting for mental health, supporting foster families, protecting the vulnerable, and strengthening the coastal communities we call home. This is the Mangrove "Ripple Effect."
